How does this work: Having a fictional character write crime bestsellers "for real"? Hyperion showed us: In 2009 Rick Castle's first Nikki Heat novel "Heat Wave" appeared as a means of promotion for the ongoing ABC-television series "Castle".
Nathan Fillion ("Caleb"/Buffy Season 7 and "Captain Reynolds"/Firefly/Serenity) is bestselling crime-writer Richard "Rick“ Castle who gets mixed up in police investigations when a copycat reproduces "his murders“. The book hit touchdown in no time: Within a few weeks it made the New York Times best selling list and ended up among its top 10. Hyperion or "Rick Castle" has published three Nikki Heat novels so far. Book #1, "Heat Wave" features New York star detective Nikki Heat who faces an extremely annoying job: star writer Jameson Rook wants to do an article on New York's Best and follows her around watching her every move. Unfortunately he is just as enervating as he is good looking – and we all know what's the outcome of that... It is a fantastic trick of many US media to effectively blur the lines between fiction and reality by giving their fans a special treat and involving them deeply in their storyline. HBO's series True Blood is another recent example. Or think of Orson Welles' "The War of the Worlds" which was so authentic it caused its audience to panic en masse when aired in the 1950ies.